Client Overview: SaaS Unicorn from the USA

A SaaS unicorn company in the EdTech industry aimed to tap into the Polish market to expand its talent pool and enhance its recruitment strategies. The company sought to improve the relevance of candidate applications, understand local salaries and benefits, identify key hiring cities and regions, and build a strong employer brand in Poland.

Key Details about Our Partner

  • Type of Company: Tech Product Company
  • Type of Business: B2C and B2B
  • Industry: EdTech
  • Headcount: 1000+
  • Headquarters: United States
  • Duration of cooperation: Since 2023

The Main Challenges of Our Client

The client faced several challenges in entering the Polish market:

  1. The Need for Improving Hiring Results:
    • Difficulty in finding relevant candidates in Poland within the set criteria.
    • Understanding local Polish hiring trends and preferences.
  2. Market Insights:
    • Comprehending benefits preferred by Polish software engineers.
    • Assessing the potential and importance of equity (ESOP) versus cash benefits.
  3. Strategic Focus:
    • Identifying cities in Poland with the highest potential for hiring based on clients’ requirements.
    • Determining companies that could be suitable talent donors for the company’s tech stack.
  4. Salary Benchmarking:
    • Establishing competitive salary ranges in Poland for different positions and assessment of the budget expectations.
  5. Recruitment Strategies:
    • Exploring new and best-working sourcing channels for talent acquisition for the required variety of positions in Poland.
    • Enhancing the company’s employer brand in Poland.

Our Approach to Addressing These Challenges

To address these challenges, we implemented a comprehensive recruitment consulting procedure for our client consisting of:

  1. Market Research and Analysis:
    • We extensively researched the Polish IT job market, focusing on required tech vacancies.
    • Analyzed local benefit preferences and compensation expectations.
  2. Candidate Profiling:
    • Developed detailed profiles of ideal candidates.
    • Identified vital skills and experiences required for the client’s tech needs.
  3. City Selection:
    • Evaluated various cities in Poland based on talent availability and cost of living, considering potential budget implications.
    • Recommended specific cities and hidden gem locations for focused recruitment efforts.
  4. Competitive Analysis:
    • Identified companies with similar tech stacks and assessed their potential as possible talent donors.
    • Benchmarked salary ranges and benefits offered by competitors on the market.
  5. Strategic Recommendations:
    • Suggested new channels and sources for acquiring relevant candidates.
    • Provided guidance on building a compelling employer brand in Poland.

The Results: Successful Implementation of Our Suggestions by SaaS Unicorn

Our consulting services boosted the client’s recruitment outcomes in Poland. Some of our advice was implemented immediately, which allowed the company to receive remarkable results.

  1. Improved Candidate Relevance. Our client was able to increase the quality and relevance of candidate applications.
  2. Successful Hiring in Key Cities. The client successfully hired top talent in a variety of cities and regions, primarily Małopolskie (Kraków). The client also tapped into the Silesia region and several more hidden gem regions. 
  3. Competitive Compensation Packages. They reviewed the current salary and benefits packages and adjusted them to align with Polish standards using the assessed information we provided.
  4. Enhanced Employer Brand. The company already had decent recognition, and we suggested several directions for establishing a stronger employer presence for them in Poland, attracting a higher volume of applications.
  5. Efficient New Recruitment Channels. Our partner immediately utilized several more recruiting channels, which brought them many applications and increased candidate flow.

By leveraging our expertise in recruitment consulting, we enabled a leading EdTech unicorn to successfully navigate the Polish market. Our tailored strategies and insights helped the client attract top-tier talent, build a strong employer brand, and achieve its expansion goals in Poland.

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