This article provides a comprehensive analysis of IT Sales and Business Development Manager salary in Poland, offering insights into how compensation varies across the country’s leading tech hubs. It also includes a global salary comparison, showcasing Poland’s emerging role as a strategic location for sales and business development talent within the European tech industry.
Introduction: IT Sales and Business Development Manager Salary in Poland
Driven by the growth of SaaS, cloud computing, cybersecurity, and enterprise IT, Poland has become an attractive market for companies hiring skilled IT Sales and Business Development Managers. With a rapidly evolving technology sector and an increasingly global client base, demand is high for professionals who can bridge the gap between technical solutions and commercial growth. Professionals with experience in B2B sales, account management, channel partnerships, and enterprise business development will find strong career opportunities, especially in the local tech hubs such.
Key Topics Covered in This Guide:
- Average Salary Ranges – Discover the current salary benchmarks for IT Sales and Business Development Managers in Poland, broken down by experience level.
- Regional Differences – Understand how compensation varies across Poland’s top cities including Warsaw, Kraków, Wrocław, Gdańsk, and Poznań, factoring in local demand and cost of living.
- Global Salary Comparison – Learn how salaries in Poland compare to those in key international tech markets such as the USA, UK, Germany, Canada, Australia, Israel, the Netherlands, and Switzerland.
Whether you’re an employer setting compensation packages or a Sales professional planning your next career move, understanding market salary trends in Poland is essential for making informed decisions.
IT Sales and Business Development Manager Salaries in Poland
As IT Sales professionals play a critical role in scaling tech businesses, the demand for experienced Sales and Business Development Managers has risen significantly. From managing enterprise accounts to leading strategic partnerships, these roles are central to revenue generation, especially in SaaS, cloud services, and digital transformation sectors. Salaries in Poland are competitive, driven by international companies establishing regional HQs and R&D centers in the country. With a strong command of technical sales, CRM systems, and strategic deal-making, Business Development Managers are in high demand.
Methodology
To present accurate salary insights, Itentio IT Recruitment conducted a detailed review of 1343 job listings across major Polish job portals including JustJoinIT, RocketJobs, NoFluffJobs, Pracuj.pl, Praca.pl, BulldogJobs, the:protocol, inhire.io, and Solid.jobs, focusing exclusively on IT Sales and Business Development roles with clearly defined salary ranges across Poland. Additionally, we cross-referenced this data with information from our recruitment partners, candidate salary expectations gathered during interviews, and the actual offers extended and accepted in recruitment processes. The salaries discussed in this article can be considered gross amounts for permanent contracts (UoP) or net on B2B contract. However, the vast majority of opportunities for Sales and Business Development professionals have been offered through B2B arrangements. When we refer to “max” salary, we mean average market maximum salaries in brackets, not the extremum or the market’s peak.
A. Junior (Entry-Level) IT Sales & Business Development Salary in Poland (0–2 Years of Experience)
Entry-level Sales and Business Development professionals in the IT industry typically support senior account managers and sales teams. Their responsibilities often include lead generation, CRM data management, preparing sales materials, scheduling meetings, and conducting client research. At this stage, they begin building foundational skills in B2B sales, SaaS product knowledge, and tools such as Salesforce, HubSpot, or Pipedrive. Representing a small portion (around 6%) of the market, junior professionals focus on learning consultative sales techniques and understanding tech-driven business models.
- Average Salary Range: 5,700 – 8,000 PLN/month
- Median Salary: 6,600 PLN/month
B. Mid-Level (Regular) IT Sales & Business Development Salary in Poland (2–5 Years of Experience)
Mid-level professionals take on more complex tasks such as managing sales cycles from prospecting to closing, handling strategic accounts, coordinating product demos, and contributing to partnership development. They often collaborate with marketing and technical teams to align go-to-market strategies and convert leads into long-term customers. This group makes up roughly 54% of the IT sales talent pool and is instrumental in driving revenue growth through structured and measurable sales processes.
- Average Salary Range: 7,500 – 12,500 PLN/month
- Median Salary: 9,500 PLN/month
C. Senior IT Sales & Business Development Manager Salary (5+ Years of Experience)
Senior-level Sales professionals are responsible for closing high-value enterprise deals, overseeing regional or vertical markets, leading client negotiations, and developing long-term business development strategies. They often manage teams or large client portfolios, working closely with executive leadership to drive expansion. With strong commercial acumen and deep product understanding, they represent a large portion of the market (around 33%) and are highly sought-after for their ability to deliver consistent revenue performance.
- Average Salary Range: 13,000 – 19,000 PLN/month
- Median Salary: 15,300 PLN/month
D. Lead / Head of Sales & Business Development Salary (6–10+ Years of Experience)
Lead-level professionals or Heads of Sales oversee entire sales organizations, define GTM strategies, manage senior teams, and build C-level relationships. They are responsible for revenue forecasting, pipeline optimization, international expansion, and aligning sales objectives with company goals. Although this group comprises just 7% of the market, their leadership role and influence on business growth position them at the top of the salary scale.
- Average Salary Range: 21,000 – 27,500 PLN/month
- Median Salary: 25,000 PLN/month
Summary: IT Sales & Business Development Manager Salary in Poland by Experience Level
| Experience Level | Average Salary Range (PLN) | Media Salary (PLN) |
|---|---|---|
| Junior (0-2 years) | 5,700 – 8,000 | 6,600 |
| Mid/Regular (2-5 years) | 7,500 – 12,500 | 9,500 |
| Senior (5+ years) | 13,000 – 19,000 | 15,300 |
| Lead (5-7+ years) | 21,000 – 27,500 | 25,000 |
IT Sales & Business Development Manager Salaries in Poland: Trends Across Major Tech Hubs
Sales and Business Development Manager salaries in Poland vary notably depending on location. Cities like Warsaw, Kraków, and Wrocław offer the most competitive compensation due to a high concentration of international companies, dynamic tech sectors, and higher costs of living. Below is a breakdown of salary trends across Poland’s top business and tech hubs.
A. Warsaw
As Poland’s capital and leading business hub, Warsaw offers the highest salaries for IT Sales and Business Development professionals. The city hosts a large number of global tech companies, scale-ups, and enterprise service providers. Demand is especially strong in SaaS, fintech, and digital transformation sectors. Professionals here typically manage high-value enterprise clients and complex B2B sales cycles.
- Junior Sales & Business Development Manager Salary: 6,300 – 8,500 PLN/month
- Mid/Regular Sales & Business Development Manager Salary: 8,500 – 12,900 PLN/month
- Senior Sales & Business Development Manager Salary: 13,900 – 21,300 PLN/month
- Lead/Head of Sales & Business Development Manager Salary: 21,000 – 27,500 PLN/month
B. Kraków
Kraków is home to many multinational corporations, R&D centers, and fast-growing startups. The city offers slightly lower salaries than Warsaw but remains a highly attractive destination for sales talent. With strong demand in IT outsourcing, cybersecurity, and software product sales, experienced professionals in Kraków can achieve solid earning potential.
- Junior/Entry Sales & Business Development Manager Salary: 6,600 – 8,600 PLN/month
- Mid/Regular Sales & Business Development Manager Salary: 8,300 – 12,800 PLN/month
- Senior Sales & Business Development Manager Salary: 14,400 – 22,000 PLN/month
- Lead/Head Sales & Business Development Manager Salary: 21,000 – 27,500PLN/month
C. Wrocław
Wrocław is an established tech and innovation hub, with a strong presence of software houses, cloud solution providers, and AI-driven startups. Sales professionals in Wrocław benefit from growing demand for B2B SaaS, automation technologies, and IT consulting services.
- Junior/Entry level Sales & Business Development Manager Salary: 6,200 – 8,300 PLN/month
- Mid/Regular Sales & Business Development Manager Salary: 8,200 – 13,000 PLN/month
- Senior Sales & Business Development ManagerSalary: 14,300 – 21,600 PLN/month
- Lead Sales & Business Development Manager Salary: 21,000 – 27,500 PLN/month
D. Gdańsk
Gdańsk, part of the Tri-City area, is a rapidly emerging center for digital and cloud-based services. Known for its smart city initiatives and growing startup ecosystem, the city offers strong salary potential in IT services, e-commerce platforms, and B2B tech solutions.
- Junior/Entry Level Sales & Business Development Manager Salary: 6,100 – 8,400 PLN/month
- Mid/Regular Sales & Business Development Manager Salary: 8,400 – 12,800 PLN/month
- Senior Sales & Business Development Manager Salary: 13,800 – 21,900 PLN/month
- Lead Sales & Business Development Manager Salary: 21,000 – 27,500 PLN/month
E. Poznań
Poznań is gaining traction as a tech-savvy business center, bolstered by remote-first companies, tech startups, and strong university-industry collaboration. The city offers growing opportunities in SaaS sales, ERP systems, and business process outsourcing, making it ideal for ambitious sales professionals.
- Junior/Entry Level Sales & Business Development Manager Salary: 5,900 – 8,700 PLN/month
- Mid/Regular Sales & Business Development Manager Salary: 8,100 – 12,700 PLN/month
- Senior Sales & Business Development Manager Salary: 13,800 – 21,800 PLN/month
- Lead Sales & Business Development Manager Salary: 21,000 – 27,500 PLN/month
Summary: IT Sales & Business Development Manager Salary in Poland by City
| City | Junior (PLN) | Mid/Regular (PLN) | Senior (PLN) | Lead (PLN) |
|---|---|---|---|---|
| Warsaw | 6,300 – 8,500 | 8,500 – 12,900 | 13,900 – 21,300 | 21,000 – 27,500 |
| Kraków | 6,600 – 8,600 | 8,300 – 12,800 | 14,400 – 22,000 | 21,000 – 27,500 |
| Wrocław | 6,200 – 8,300 | 8,200 – 13,000 | 14,300 – 21,600 | 21,000 – 27,500 |
| Gdańsk | 6,100 – 8,400 | 8,400 – 12,800 | 13,800 – 21,900 | 21,000 – 27,500 |
| Poznań | 5,900 – 8,700 | 8,100 – 12,700 | 13,800 – 21,800 | 21,000 – 27,500 |
Senior IT Sales & Business Development Manager Salaries: Poland vs. Other Global Tech Markets
While Poland offers competitive local salaries for Senior IT Sales and Business Development Managers, compensation in many developed markets is significantly higher – especially in regions with mature tech ecosystems and high-value enterprise sales environments. Below is a comparative analysis between Poland and top international destinations.
A. Senior IT Sales & Business Development Salary in the USA vs Poland
The United States remains the global leader in tech sales salaries, with high demand for enterprise solution selling, SaaS leadership, and business development in cloud, cybersecurity, and AI industries. U.S.-based roles often include commissions, equity, and performance bonuses.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- USA (Average): 10,000 – 31,500 USD/month (Source: Glassdoor, Levels.fyi)
B. Senior IT Sales & Business Development Salary in Canada vs Poland
Canada’s growing SaaS and IT services sector, especially in Toronto, Vancouver, and Montreal, supports high-paying roles for senior-level sales professionals, particularly those driving enterprise partnerships and digital transformation initiatives.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- Canada: 4,800 – 13,400 USD/month (Source: Glassdoor, Levels.fyi, Jobicy)
C. Senior IT Sales & Business Development Salary in Switzerland vs Poland
Switzerland offers some of the highest compensation in Europe for IT business leaders due to its banking, pharma, and enterprise software sectors. While salaries are high, the cost of living is also substantial.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- Switzerland: 11,000 – 28,300 USD/month (Source: Jobicy, Levels.fyi)
D. Senior IT Sales & Business Development Salary in Israel vs Poland
With Tel Aviv as a global hotspot for cybersecurity and deep-tech startups, Israel rewards top sales talent with impressive packages, especially in SaaS, B2B tech platforms, and AI-based products.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- Israel: 3,600 – 15,100 USD/month (Source: Levels.fyi, Glassdoor)
E. Senior IT Sales & Business Development Salary in Australia vs Poland
Australia’s digital-first economy, driven by sectors like e-commerce, fintech, and enterprise IT, results in generous remuneration for senior sales managers managing regional APAC partnerships and SaaS expansion.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- Australia: 8,300 – 22,100 USD/month (Source: Jobicy, Levels.fyi)
F. Senior IT Sales & Business Development Salary in The United Kingdom vs Poland
London remains one of Europe’s strongest markets for tech sales and BD professionals, especially in fintech, AI, and B2B SaaS. While the cost of living is high, performance-based bonuses and commissions significantly boost total compensation.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- The UK: 7,600 – 22,900 USD/month (Source: Jobicy, Levels.fyi)
G. Senior IT Sales & Business Development Salary in Germany vs Poland
With Berlin, Munich, and Frankfurt as key tech and industrial centers, Germany offers competitive salaries for experienced sales leaders in software, industrial IoT, and enterprise solutions.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- Germany: 5,300 – 12,600 USD/month (Source: Jobicy, Levels.fyi)
H. Senior IT Sales & Business Development Salary in The Netherlands vs Poland
Amsterdam and Rotterdam are home to a thriving startup and B2B tech scene. Senior IT sales professionals here command attractive salaries, particularly in SaaS, e-commerce platforms, and cloud-based infrastructure sales.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- The Netherlands: 6,100 – 15,600 USD/month (Source: Jobicy, Levels.fyi)
I. Senior IT Sales & Business Development Salary in Norway vs Poland
Norway’s innovation-driven economy supports strong compensation for tech sales professionals, particularly in digital infrastructure, automation, and energy sectors. However, high living costs should be factored in.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- Norway: 8,700 – 13,100 USD/month (Source: Jobicy)
J. Senior IT Sales & Business Development Salary in Sweden vs Poland
Sweden offers solid salaries and quality of life for experienced B2B sales managers in sectors like cloud computing, digital security, and AI. Compensation is generous, though slightly lower than in neighboring Norway or Switzerland.
- Poland: 13,000 – 19,000 PLN/month (~3,300 – 4,900 USD/month)
- Sweden: 4,900 – 16,300 USD/month (Source: Jobicy, Levels.fyi)
Summary: Senior IT Sales & Business Development Salary in Poland vs. Other Countries
| Country | Average Salary (USD/month) |
|---|---|
| USA | 10,000 – 31,500 USD |
| Canada | 4,800 – 13,400 USD |
| Switzerland | 11,000 – 28,300 USD |
| Israel | 3,600 – 15,100 USD |
| Australia | 8,300 – 22,100 USD |
| The UK | 7,600 – 22,900 USD |
| Germany | 5,300 – 12,600 USD |
| The Netherlands | 6,100 – 15,600 USD |
| Norway | 8,700 – 13,100 USD |
| Sweden | 4,900 – 16,300 USD |
| Poland | 3,300 – 4,900 USD |
Senior IT Sales and Business Development Managers in Poland enjoy competitive salaries by regional standards, but professionals targeting significantly higher compensation often look to relocate or work remotely with companies from abroad. However, the cost of living, tax structures, and lifestyle factors must be considered when evaluating international offers.
Advice to Maximizing Your Remuneration as an IT Sales & Business Development Professional in Poland
Poland’s tech sales landscape is maturing rapidly, creating opportunities for experienced IT Sales and Business Development Managers to earn well while driving commercial impact. However, maximizing your remuneration goes beyond base salary—it requires strategic positioning, mastering high-value domains, and cultivating a strong reputation in global markets. Here’s how to grow your income, influence, and long-term value in Poland’s competitive IT market.
1. Master Strategic Sales Specializations
To significantly increase your earning potential, it’s essential to specialize in areas that deliver high ROI for employers and clients. Focus on domains like enterprise SaaS, cybersecurity solutions, cloud infrastructure (AWS, Azure, GCP), or AI-driven platforms. These sectors not only offer larger deal sizes but also more complex sales cycles — where experienced sales professionals bring real value. Deep understanding of your clients’ business needs, procurement processes, and success metrics is critical when selling multi-year enterprise contracts. Specialization allows you to shift from transactional sales to long-term consultative partnerships, where your role becomes indispensable — and your compensation reflects that.
2. Choose Your Contract Type and Negotiate Commission Structure
Poland offers multiple employment models — each with distinct implications for earnings. A traditional employment contract (UoP – Umowa o Pracę) provides legal protections and benefits, but often limits flexibility in commission schemes and earnings ceilings. On the other hand, a B2B contract (self-employment), s favored by senior IT professionals and offers higher net income, particularly when combined with lucrative variable compensation. With the right tax structure and client portfolio, a B2B model can boost net earnings by 20–30%. Ensure your contract includes realistic yet ambitious KPIs, transparent bonus structures, and territory protections, especially when dealing with international clients.
3. Work with High-Growth or Internationally-Funded Companies
Not all employers offer the same financial upside. Early-stage startups with VC funding, international scale-ups expanding into the CEE region, and global SaaS providers establishing regional sales offices in Poland typically offer better pay structures, stock options, and performance bonuses than traditional enterprises. These companies often require a strategic sales leader who can build go-to-market plans, localize messaging, and open new verticals. When evaluating job offers, look beyond base pay and consider factors like revenue share, sales incentive plans, and equity participation. These components can substantially increase your total earnings over time.
4. Build a Credible Sales Portfolio and Industry Presence
Sales leaders who can quantify their business impact are far more attractive to high-paying employers. Maintain a detailed record of key achievements: ARR growth, major deals closed, territory expansions, channel partnerships, and product launches you supported. A public-facing portfolio — showcasing thought leadership via LinkedIn posts, webinars, and panel participation — builds authority. Publishing insights on sales trends, go-to-market strategies, or client acquisition frameworks can help establish your personal brand and attract inbound job offers. Your visibility in the sales ecosystem directly impacts your perceived value — and earning power.
5. Expand Your Network to Unlock Global Opportunities
High-paying opportunities often come through professional relationships. Engage actively in both Polish and European sales and tech leadership communities. Join B2B SaaS sales forums, attend international tech conferences like Web Summit, Slush or other, and participate in industry meetups in Warsaw, Kraków, Wrocław and other cities. International networking — especially with hiring managers at U.S. or UK-based firms — opens doors to hybrid or fully remote roles with significantly higher salaries than Polish market averages. Consider joining dedicated communities to stay connected with other sales pros and hiring companies worldwide.
6. Position Yourself for Remote or Hybrid Global Roles
Remote work has reshaped the commercial landscape, enabling Polish-based sales leaders to work for companies headquartered in San Francisco, London, or Tel Aviv — without relocating. These roles often pay great comparing to Polish market rates and include performance incentives, equity, and travel allowances. To compete for these jobs, demonstrate familiarity with international sales methodologies, experience with global CRM tools (Salesforce, HubSpot, Pipedrive), and fluency in English and other relevant languages. Highlight your success working across cultures, managing remote sales teams, and closing deals across time zones. Global firms are looking for local talent who can sell like enterprise pros — and deliver consistent revenue growth.
Conclusion
The demand for skilled IT Sales and Business Development Managers in Poland is steadily rising, driven by the rapid digital transformation of businesses, the growth of SaaS and cloud-based solutions, and increasing foreign investment in the region. As technology companies compete for market share, experienced sales professionals who can lead GTM strategy, build revenue pipelines, and drive cross-border growth are in exceptionally high demand.
While compensation in Poland may be lower than in top-tier markets like the USA, UK, or Switzerland, it remains competitive when adjusted for cost of living — especially for professionals who specialize in high-impact sectors such as cloud infrastructure, cybersecurity, enterprise software, and AI-driven platforms. Moreover, the rise of B2B and hybrid contracts, performance-based bonuses, and equity incentives are helping close the gap for top-performing sales leaders.
Senior IT Sales and Business Development Managers in Poland have more pathways than ever to grow their earnings — whether through specialization, working with high-growth firms, negotiating smarter contracts, or tapping into the global job market. By becoming a trusted revenue leader who understands complex buying cycles and builds value-driven client relationships, you position yourself for long-term financial and professional success. The key lies in continuous self-investment, proactive networking, and targeting roles that reward not just effort, but impact.
At Itentio IT Recruitment, we specialize in connecting top-tier sales and business development professionals with high-growth tech companies across Poland and Europe. Whether you’re looking to take your career to the next level or a company building a world-class sales team, we’re here to help you navigate the evolving tech sales market and achieve your hiring goals!
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