Itentio IT Recruitment
Our client, a leading global real estate services and investments company, is seeking a skilled Marketing Systems Specialist to join their EMEA team. This role will focus on managing and optimizing marketing automation tools like Adobe Marketo, Sitecore CMS, and Power BI across multiple countries. Find the full job description below.
Whom are we looking for – Marketing Systems Specialist
Location: Poland (mild hybrid, 1 day a month in the office in Warsaw).
Brief description: Join Our Client’s Marketing Tech Team
We are hiring on behalf of a global leader in real estate services – a company operating in 68 countries with 22,000+ professionals. They are looking for a Marketing Systems Specialist to support and elevate their European marketing operations. This newly created role offers a mix of technical ownership, collaboration across 12 countries, and end-to-end marketing automation responsibility using Adobe Marketo, Power BI, Salesforce, and Sitecore CMS.
You’ll work closely with the Head of Digital Marketing and the Salesforce Centre of Excellence (CoE), becoming the go-to MarTech Consultant for EMEA teams – empowering them to optimize campaigns, automate processes, and integrate smarter.
Why this role stands out
- Brand-new position with high visibility and a lot of autonomy
- Collaborate with 12+ marketing teams across Europe
- Use the latest tools: Marketo, Sitecore, Salesforce, Power BI
- Shape digital transformation within a global enterprise
- Mix of slight tech expertise and stakeholder engagement
Who we’re looking for – Marketing Systems Specialist
You’re tech-savvy, people-first, and can speak both “tech” and “campaign.” You enjoy supporting internal clients, fixing email templates in HTML/CSS one moment, and helping troubleshoot automation workflows or reporting dashboards the next.
You are not expected to code Marketo solutions from scratch, but you must understand how everything works together – and help others do the same.
Key Responsibilities
- Act as the Marketo Ambassador: Support ~12 marketing departments with Marketo tasks, user journeys, and lead flow optimization.
- Integrations and Troubleshooting: Understand how Marketo, Salesforce, and Sitecore work together (via middleware); diagnose problems, own the issue, and collaborate with technical teams.
- Technical support: Manage day-to-day technical issues with platforms like Marketo, Sitecore CMS, SharePoint, and Salesforce.
- Campaign support: Help set up email templates, landing pages, and nurture campaigns; implement best practices in HTML/CSS.
- Data and Reporting: Use Power BI (or similar tools, e.g. Tableau) to track KPIs, campaign performance, and recommend improvements.
- Knowledge sharing: Explain tools and automation concepts clearly to people with varying levels of technical knowledge.
- Documentation: Maintain system workflows, tech specs, guides, and improvement plans.
- Compliance: Ensure GDPR and data flow best practices across platforms.
Marketing Systems Specialist – Must-Have Experience
- 2+ years working with Adobe Marketo in a specialist or consultant role.
- Strong grasp of marketing automation, lead flows, segmentation, campaign performance.
- Some HTML/CSS skills for editing templates, emails, and landing pages.
- Experience working with at least one CMS (Sitecore preferred).
- Comfortable working in hybrid environments (cloud/on-prem), especially integrations.
- Hands-on experience with Power BI or similar dashboard/reporting tools.
- Good upper intermediate (B2), as you’ll interact daily with international teams.
- Strong soft skills, as you should be able to consult, train, and engage cross-country stakeholders.
➕ Nice to Have Skills
- Experience with Salesforce or understanding of CRM use in marketing.
- Familiarity with Jira or ServiceNow ticketing systems.
- Understanding of B2B Marketing and buyer journeys.
- Previous experience in a multicultural international setting.
- Polish language skills (preferred, but not required).
Marketing Systems Specialist – What’s in it for you?
- Salary – 14,000–18,000 PLN/month (net B2B or gross UoP) – based on your preference
- Paid Time Off – 26 days fully paid, on either UoP or B2B
- Private Healthcare, With rehabilitation, additional parental days off
- Mild Hybrid Work Model – Mostly remote; 1 monthly visit to Warsaw office
- Education & Certifications – Budget for upskilling, internal training, Udemy access
- Development & Mentorship – Access to expert teams and growth-oriented environment
- Impact – Help shape marketing automation strategy for 12+ teams
- Teambuilding & Integration – International, people-first culture
The Next Step for you:
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By submitting the recruitment application, you consent to the processing of your personal data contained therein. The controller of your personal data is Vladyslav Muzhylivskyi operating under the business name Vladyslav Muzhylivskyi Itentio with its registered office in Kraków (Tax ID: 6751522794). Personal data will be processed in order to carry out the recruitment process for the position specified in the job offer, including for the purpose of assessing the qualifications for work in this position. You can withdraw your consent at any time, which, however, does not affect the legality of the processing that was carried out on its basis before its withdrawal. You have the right to request access to your data, to rectify it, delete it or limit its processing, as well as the right to transfer your personal data, the right to object to data processing and the right to lodge a complaint with the supervisory authority for the protection of personal data. Additional information on the processing of personal data is in our Privacy Policy available at https://itentio.com/privacy-policy/.
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