Itentio IT Recruitment
We are supporting an early-stage SportsTech startup based in Kraków, building innovative solutions to help young football players train smarter and perform better. Their mission combines cutting-edge technology with a strong social impact: making professional-grade training analysis accessible to kids and local clubs. The product is live, post-revenue, and has validated its core value proposition with its first users. Now, they are looking for a Growth Marketing Lead to take ownership of user acquisition and scale the business.
Whom are we looking for – Growth Marketing Lead
Location: Poland (ideally, Kraków), 100% remote
Brief company description
Our client is a Kraków-based SportsTech innovator focused on youth football development. By leveraging data and technology, they provide actionable insights that help young athletes improve their skills while fostering a love for the game. With a working product, initial revenue, and a clear social mission, the company is ready to move from validation to growth. We are looking for an independent Growth Marketing Lead to join as a key partner (part-time). This is not a traditional employee role; it is a part-time, equity-based engagement (1–5% equity) designed for someone who thrives in ambiguity, takes full ownership, and wants to build something meaningful from the ground up. You will have a dedicated marketing budget to test channels and strategies, with the freedom to define the go-to-market approach.
Why is it worth joining this company?
- Real Ownership: Take full responsibility for digital marketing and sales growth. Your decisions directly impact the company’s trajectory.
- Significant Equity Stake: Earn 1–5% equity in a post-revenue startup with high growth potential.
- Social Impact: Contribute to a mission that helps children develop through sport, combining technology with community benefit.
- Autonomy & Flexibility: Work part-time with full control over your strategy and execution. No micromanagement, just results.
- Budget to Experiment: Access to a dedicated marketing budget to test paid ads, content strategies, and partnerships.
- Local Roots, Global Potential: Based in Kraków with a product that has scalable appeal across European youth sports markets.
Growth Marketing Lead – What you will own
- Develop and execute a comprehensive growth strategy to acquire new B2C users (young players/parents) and potentially B2B clients (football clubs/academies/ private football trainers).
- Take end-to-end ownership of digital marketing channels: SEO, SEM, social media, content marketing, paid ads and email campaigns.
- Design and run experiments to optimize conversion funnels, from awareness to paid subscription.
- Build and manage partnerships with local football clubs, coaches, and sports organizations to drive bulk adoption.
- Analyze user data and marketing metrics to refine targeting, messaging, and ROI.
- Collaborate with the founding team to align product features with market needs and customer feedback.
- Manage the marketing budget efficiently, focusing on high-impact, low-cost acquisition channels typical of early-stage startups.
Growth Marketing Lead – What you bring
- Proven experience in early-stage startups, specifically in environments where the product is live and post-revenue but still scaling.
- Demonstrated success in growing user bases from scratch, with a focus on B2C acquisition (experience in B2B sales, especially to sports clubs is a huge plus).
- Hands-on expertise in digital marketing tools: Google Ads, Meta Ads (Facebook/Instagram), SEO tools, analytics platforms (GA4, Mixpanel, etc.), CRM systems.
- Strong analytical mindset: ability to interpret data, A/B test hypotheses, and pivot strategies based on results.
- Independent worker: comfortable setting your own goals, managing your time, and delivering results without constant supervision.
- Ideally, great communication skills in Polish and English (for potential international expansion), optionally can be only English.
- Passion for sports, technology, or social impact initiatives is highly valued.
Nice-to-Have:
- Experience in SportsTech, EdTech, or consumer subscription models.
- Passion or interest in football, network within the Polish football community (clubs, academies, federations).
- Background in performance marketing or growth hacking methodologies.
- Experience with community building and influencer partnerships.
Growth Marketing Lead – What is in it for you?
- Equity Package: 1–5% equity stake, aligning your success with the company’s long-term growth. With company’s growth – option to get on a full-time job with competitive market remuneration.
- Marketing Budget: Dedicated funds to test and scale effective channels.
- Part-Time Flexibility: Structure your work around results, not hours. Ideal for experienced professionals seeking a side venture with high upside.
- Impact: Directly contribute to improving youth sports development in Poland.
- Founding Team Access: Work closely with founders and influence the company’s strategic direction.
The Next Step for you:
Is this the challenge you’ve been looking for? If you are an independent marketer with startup experience who wants to build a legacy in SportsTech, please apply via the contact form below. Tell us about your most successful growth experiment in an early-stage company.
Itentio IT Recruitment privacy and equal opportunity statements:
By submitting the recruitment application, you consent to the processing of your personal data contained therein. The controller of your personal data is Vladyslav Muzhylivskyi operating under the business name Vladyslav Muzhylivskyi Itentio with its registered office in Kraków (Tax ID: 6751522794). Personal data will be processed in order to carry out the recruitment process for the position specified in the job offer, including for the purpose of assessing the qualifications for work in this position. You can withdraw your consent at any time, which, however, does not affect the legality of the processing that was carried out on its basis before its withdrawal. You have the right to request access to your data, to rectify it, delete it or limit its processing, as well as the right to transfer your personal data, the right to object to data processing and the right to lodge a complaint with the supervisory authority for the protection of personal data. Additional information on the processing of personal data is in our Privacy Policy available at https://itentio.com/privacy-policy/.
Please note that all applications are treated with strict confidence. Itentio IT Recruitment will never share your data outside our organization without your written consent. Itentio is an equal-opportunity recruitment company and values diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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